From time to time business-people “complain” that all these sustainability-measures are so costly, sometimes with an added “…and for what?”
Sometimes corporations and executives try to avoid the subject, addressing Sustainability as a “hygiene-factor” or an “already integrated part of normal business” – without ever having made the journey to become a sustainable business…
Are these reactions a defence-mechanism, is it ignorance, a way to ignore the economic contraction that’s very likely to come – or is it merely a “Fear of the future”…? Continue reading
A burning planet “or” scorched economies…
In recent weeks there have been a lot of reports and articles on this theme – almost as if there is a choice…
Whatever idea, whatever opinion, whatever calling you have in life, it is very hard to pursue your goals if there is no liveable planet to do it on – It is as simple as that!
Our current “western” lifestyle is overexploiting our available resources and breaking the planetary boundaries – we need to get back in Balance, and we need to start NOW! Continue reading
We need to set the Math right!
Quite often there are commercial messages and communication from corporations, stating different variations of “being more sustainable” – On a packaging using less plastic, on a car with lower than average CO2-emissions, on a detergent with low concentration of chemicals etc.
This way of using a relative context, pretending that it is an absolute context, is not only strongly misleading and deceptive, it also postpones real change.
Is a corporation that improves its business from a large economic loss to a small economic loss – “more” profitable? No! – It is not, it is still not profitable! Continue reading
At this time of a year there are always a lot of Annual reports issued, Financial reports and Sustainability reports. Having studied some recent sustainability reports makes me wonder – What´s the point?
The only purpose seems to be to show some Policy statements, some “base facts” and to position yourself in relation to others. This might be the main purpose of an annual financial report, but it doesn’t make much sense for a Sustainability report – the Planet doesn’t care if a Corporation is “less bad” than others, it needs Corporations to be “Good”.
To put it in another way – If an Annual financial report show “Red”, very negative numbers, the reaction would be very strong from shareholders, the market and the board – but if the Sustainability report shows 350,000 tons of CO2-emissions…
Is the reaction the same? Continue reading
In our current linear economy of ”Take-Make-Dispose” there is a built-in contradiction.
Most people don’t want increasing amounts of waste, but at the same time most people “agree” that we “must have” economical growth – Isn’t there a missing link here?
The end-result from a linear economy is Dispose/Waste, any attempt to reduce waste must therefore start earlier in the chain of events – When it is created… Continue reading